New Ideas: Wire Stone Labs and BDW BookLab
Wire Stone Labs explores new ideas, user experiences and technologies that have the potential to change the integrated marketing ecosystem at large. You can see these once-experimental technologies in...
View ArticleWire Stone Guide to the New Facebook Brand Assets.
Recently, Facebook launched its Brand Assets website, www.facebookbrand.com, which serves as the official source for downloadable brand assets such as the new F logo that Facebook also recently...
View ArticleThe Evolution of Facebook.
As users, we’ll adopt and embrace many of these changes. As advertisers, our relationship with the social network is more complex. In combination, Facebook’s announcements about its revised news feed,...
View ArticleThe Future Will Be Personalized.
In 1999 I championed one of the first personalized newsletter initiatives online. Our growing interactive entertainment hub had nearly four million unique visitors, and we wanted to increase customer...
View ArticleWhy Customer Loyalty Programs Matter More Now Than Ever.
If stakeholders within your organization still view customer loyalty programs as purely a promotional marketing expense, or worse, a margin killer, they’re sorely mistaken. In today’s omni-channel...
View ArticleThe UP and Down of Tech Marketing.
This past November, Jawbone—known best for stylish Bluetooth headsets—announced the UP wristband. The UP is a smart device that tracks the wearer’s motion, sleep, and diet patterns, empowering its...
View ArticleThe Dashboard of Me.
MyFitnessPal tells me that I’ve shaved 11%, 24 pounds, of my total body weight in 120 days. Wells Fargo Money Map tells me that I’m over budget on groceries; I need to cut back on beverages. Foursquare...
View ArticleFive Social Media Features Inspired by Video and PC Games.
It’s been argued that Facebook’s early success was due in part to socially enabled games. Here are five cases where game industry innovation proved integral, if not inspirational, to social media....
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